Digital marketing is the not-so-secret secret weapon of companies of all sizes today. Not only does digital marketing level the playing field, but it also makes the game open to any type of company or business that understands how to use digital marketing. That also means, however, that there is great importance in being able to measure the success of a digital marketing campaign, which is precisely what the attached video discusses. In particular, that success looks like your ROI (return on investment). The good news is, there are some key metrics that are used today that allow people to measure the success and ROI on digital marketing campaigns.
The type of marketing campaign will dictate the types of metrics used to determine the ROI and success of each campaign.
Common metrics used for measuring ROI include cost-per-click, conversion rates, and quality score measurements. While each of these metrics (along with many others) reflects particular aspects of a campaign, when these tools are used together, it creates a strong picture and definitive gauge of how well a marketing campaign is or isn’t working. These types of metrics are also ideal tools to help determine exactly where to adjust and tweak parts of your campaign. Good luck and happy marketing!.
