Your auto repairs business needs to have the right equipment and experienced auto technicians on board. Other than these, you also need to implement several tactics to beat the competition and increase performance. So, what tactics can work in an auto repair business? Here are ways to grow your auto repair shop.
1. Expand Your Online Presence
The online space works for all businesses. Therefore, you should have social media accounts and a professional website to market your repair shop. You should post quality articles, images, and videos on social media and other online platforms. For example, you can share photos taken before and after repair service to attract new customers that need similar services.
You should include information about your business, contact details, the services you offer, and post relevant blog posts on your website. Work with a competent web designer to make your site look responsive and professional. Ensure your site is easy to use. If possible, create an online platform where a client can easily book a session and pay for auto parts or auto service.
2. Consider Corporate Social Responsibility
People don’t choose to work with businesses only because they have a cool logo or slogan. They look into what your brand stands for. Your brand can help you attract clients, but you need to tap into their emotions to retain them. The best way to do this is by considering corporate social responsibility. For instance, you can use a certain percentage of your profits to support the local sports team or a children’s home.
However, don’t just choose any mission and toss it on your website. You need to be honest. Your employees should be well-informed about the program because some interested clients might ask questions before choosing to work with you.
Environmentally conscious people also love working with companies that conserve the environment. Therefore, you should embrace eco-friendly auto service solutions. For example, you can install an auto spray booth to protect the environment when painting your clients’ cars.
3. Make It Women Friendly
Some women know only a few things about auto parts and repair. It is vital to create a business that also caters to these section of clients. Most auto shops make a significant percentage of profits from female drivers, and you can boost your performance by serving their needs.
For instance, your shop should be “Ask Patty” certified, have a coffee shop, and ask your employees to explain technical issues using layman’s terms. You could also consider hosting women’s events, such as car clinics. These strategies will benefit all your clients, but mostly women.
4. Work With the Right Distributors
People always gravitate towards auto repair shops that have quality parts. Therefore, you should only work with distributors who sell top-notch auto parts. Do intense research and analyze at least five distributors to choose one with quality manufacturing parts. You should also have a good relationship with local junkyards to get old auto parts from them.
5. Partner With Local Businesses
It would help if you studied the local business within your region and partner with a few. For example, you can partner with a local restaurant, where customers who come to your auto repair shop will get discounts for services at the restaurant. The restaurant could also serve your clients as they wait for their car.
Growing an auto repair shop is not that hard as you might think. You only need to plan well, market your services, and make a few adjustments to attract and retain clients. These tips will help you increase clients and boost your performance.
