The real estate industry has long been booming. But as with any industry, the COVID-19 pandemic has disrupted this market. In fact, there has been a decline in property sales due to the pandemic restrictions. Many individuals have stopped looking for houses, while property owners have halted listing their properties.
As such, it can be challenging to boost your real estate business in a pandemic. Whether you’re assisting home sellers or helping home-buyers, you must be robust in your promotional tactics. And when it comes to this, digital marketing can be your best approach.
Going digital to promote your real estate firm and posting residential and commercial properties can make a world of difference. If you’re running a real estate firm, here’s how to promote your business during the pandemic:
1. Update your business website
Going digital is the name of the game during this pandemic. As people have got stuck at home, the best way to reach out to them is via digital platforms. And the best place to start is your business website.
For instance, if you’re helping clients find residential properties, make sure your site is easy to use and navigate. Also, ensure that it presents visually appealing images of properties. Lastly, make sure that it is optimized for mobile devices so that potential clients can access your website via smartphones or laptops.
2. Use extended reality for virtual tours
It can be difficult to hold open houses for property viewing during a pandemic. If you insist on doing so, you must set health and safety protocols in place. However, there’s another better approach you can resort to. And that is to allow virtual tours on your real estate website.
That said, all it takes is to invest in extended reality (ER) technology. With this in place, your clients will have an immersive virtual reality of prospective properties. They can check and examine houses online while in the comfort of their homes.
3. Hire professional photographers for property posting
It can be a good idea to work with professional photographers for your real estate firm. They will be working with your home sellers in taking great photos of their properties from different angles.
As you post the property photos on your website, prospective clients won’t find it hard to choose among them. With every successful transaction, you’ll kick your real estate business up a notch!
4. Start a blog for branding and promotion
When running a real estate business website, it’s a good idea to start a blog. As you may or may not be aware, content is paramount in the digital world. It is what users or clients are looking for when searching online.
That said, you can consistently produce and publish blog posts on your website. Doing so helps you put your brand in the limelight. At the same time, it will help you promote the real estate properties on your site.
Ultimately, it’s best to hire fractional marketing services to help you in various aspects of your real estate business, from business branding and property promotion to successful home sales.
5. Implement SEO and PPC advertising strategies
Online visibility and website traffic are two vital facets of a business website. As much as possible, you want your real estate business to have a web presence. At the same time, you want to drive more traffic to your site. That is where search engine optimization (SEO) and pay-per-click (PPC) campaigns come into the picture.
SEO helps put your site and content on the search engine results pages’ (SERP) top ranking. On the other hand, PPC allows you to display your real estate ads on SERP. The difference is that SEO is for organic search, while PPC is for paid search.
6. Get active on social media for marketing and promotion
When it comes to digital marketing, you can’t ignore social media. Sure, you can update and maintain your real estate business website. However, it’s best to create a social media page for your business as well.
Whether on Facebook, Instagram, or Twitter, you’ll make your properties visible to more vast and diverse audiences. Who knows? They might eventually buy or invest in your posted properties.
It’s evident how the COVID-19 pandemic has affected the real estate market. But as a real estate agency, you can harness the power of digital marketing. It will help you promote your services and boost your business amid the global crisis. Just be sure to consider the online marketing tactics recommended above. Ultimately, you must be robust and aggressive in your digital marketing approach now more than ever.
