Setting up social media pages on different platforms for your business doesn’t guarantee growth in the most critical digital marketing metric, customer engagement. The key to success is creating engaging and valuable content for your target audience. Everything you post online, whether it’s something informative about your company or products and services or featuring your customers on your page, should always have an element that captures people’s attention.
If you can do that, you’ll see a significant increase in engagement across all your digital channels. And there are many ways to achieve just that. Here are some ideas on how to make engaging and valuable content that you can do for your business:
Infographics
Infographics are an excellent way to present complex data or information in an easily digestible format. Science has shown that most people are visual learners, and infographics are one of the best ways to help them learn about you, your products, your services, or anything you want to explain to your customers. People love visuals, and infographics are easily shareable, so they’re a great way to create a buzz or produce a viral moment for your business.
Video Marketing
Another way to create engaging and valuable content is through video marketing. Whether in a short form or a full 10-minute video, videos are a powerful way to communicate with your audience. Videos allow you to add emotion and personality to any message you want to convey while continuing to deliver valuable information to your customers.
People love to watch videos, and with the popularity of platforms like YouTube, TikTok, Facebook, and Instagram TV, it’s easier than ever to get your videos out there. You can even post them on your website or blog to give people another way to engage with your brand more professionally.
You can create many videos for your business, from product demonstrations and how-tos to customer testimonials and case studies. You can also create behind-the-scenes videos or create a series of short vlogs to give your customers an inside look at your business. No matter what type of video you make, always focus on delivering value and engaging content that will capture people’s attention.
Animations
If you want to stand out from the competition, animated content is a great way to do it. Animation is not the first thing most businesses think of when creating content for their digital channels, which is why you should. Like videos, you can also use animations to demonstrate your products or services, explain industry concepts, or tell a story.
If your business sells highly intricate or technical products, you can showcase them in detail through product animation productions that go into each part and function they have.
You can also use 2D or 3D animation to create an engaging and fun explainer video that will capture people’s attention and help them understand your business better.
Another way to utilize animations is by creating exaggerated, fun, and playful content that will make your brand more approachable and relatable.
The beauty of animated content is that there are no limits to what you can do with it. You can create almost anything you want to communicate to your audience that you can emphasize with the different effects and animations you use.
Interactive Content
Another way to create engaging content is by making it interactive. This type of content allows customers to have an active role in the content you produce. From quizzes to polls to surveys and beyond, there are many ways you can make your content more interactive.
It’s a type of content that is excellent for engagement because it gives customers a say in what you produce while also providing valuable insights that you can use to improve your business. It’s a win-win for everyone involved.
You can use interactive content on your website, social media, or email marketing campaigns. No matter where you use it, focus on making it fun and valuable for your customers and making them feel like they’re an integral part of your brand.
Podcasts
Podcasts are another excellent way to engage with your audience and deliver valuable content. They’re perfect for busy people who want to consume content on the go. You can listen to podcasts while commuting, working out, or doing household chores.
Podcasts are also a great way to humanize your brand and make it more relatable. You can use them to tell stories, share industry insights, or interview guests that are relevant to your field and industry.
When creating a podcast, always focus on discussing topics that will keep people listening. If you don’t know what those are, you can always ask your customers what they want to hear from you and take that as a guide on what you want to do in your podcast. Make sure all your episodes are easy listens that anyone can understand and enjoy. And, just like with any other content, don’t forget to focus on delivering value.
As you can see, you can create many types of content to engage your audience. It all comes down to finding what works best for your business and customers. And, as always, don’t forget to focus on delivering value with whatever type of content you create.
