- Creating an engaging website featuring helpful reviews and attractions can make small hotels stand out.
- Providing good experiences through excellent customer service and amenities can help build customer relationships and loyalty.
- Utilize social media platforms to engage with potential customers, build brand awareness, and reach people in the market.
- Regularly post content that reflects the style and personality of your hotel or inn.
Despite the significant effect of the pandemic on the hospitality industry, it started to recover after the situation improved. Around 8.3 million new jobs are projected to be created between 2021 and 2031. About 23 percent of these jobs belong to the hospitality and leisure industry.
It’s no secret that the hospitality industry is a highly competitive market. With so many options available in the form of hotels, motels, bed and breakfasts, and vacation rentals, it can be difficult for small hotels to stand out from the crowd. Fortunately, with some strategic marketing and targeted advertising, small hotels can increase their sales and maximize their revenue stream. Here are some of the best ways to do just that.
Creating an Engaging Website
For many travelers, researching their destination online is one of the first steps in planning a trip. That’s why all businesses in the hospitality industry need to have an engaging website where visitors can easily navigate and find what they’re looking for quickly.
Feature Review and Attractions
Consider featuring helpful information like restaurant reviews, nearby attractions, and activities, as well as photos of your hotel or inn. You should also include information about rates and reservations so potential customers can book directly on your website.
Relevant Content and Images
Make sure to keep your website up-to-date with relevant content and images. Visitors should be able to find updated information about your hotel or inn so they can make informed decisions when planning their trip. You should also ensure that all the links on your website are working properly, so visitors don’t encounter any broken links while browsing.
User Experience and Design
You want to make sure that your website is easy to navigate so visitors can find what they’re looking for quickly. Make sure the design of your website is modern, responsive, and fast loading. With this, visitors won’t have trouble accessing it on different devices, such as mobile phones or tablets. Additionally, be sure to add plenty of visuals and videos so users can better understand what’s available at your hotel or inn.
Provide Good Experiences
Providing good experiences is essential for small hotels to stand out from the rest and increase their revenues. Creating a welcoming and enjoyable customer experience can help build relationships and loyalty and attract more visitors. Good experiences make customers more likely to return and recommend your hotel to friends or family.
Excellent Customer Service
One way to ensure you provide good experiences is to focus on providing excellent customer service. This means paying attention to even the most minor details, such as ensuring the rooms are clean and comfortable and the staff is friendly and attentive. Additionally, offering amenities such as free Wi-Fi or complimentary breakfast can help set your hotel apart from the competition.
You should also ensure the proper maintenance of your facilities. For instance, you should hire a reputable pool service company to guarantee your swimming pool is well-maintained. The company should know how to keep the pool free of toxic chemicals and waterborne diseases to ensure the health and safety of the guests.
Building a Social Media Presence
Social media platforms are great tools to engage with potential customers and build brand awareness and loyalty. If you want to maximize your marketing efforts on social media platforms, consider creating content that will help draw attention to your business. The content includes blog posts about local events or discounts on upcoming stays. It would help if you also focused on responding promptly to customer inquiries and feedback, so they know you value their input.
Importance of Style and Personality
Additionally, running social media ads is another way to reach more people in your target market. These people may not already know your hotel or inn’s services. It’s also important to remember that the design and look of your social media accounts should reflect the style and personality of your hotel or inn. Lastly, ensure you are actively interacting with other businesses and influencers in the hospitality industry, as these connections can open up opportunities for further collaborations.
Regular Updates
When it comes to creating a successful social media presence, consistency is vital. You should post regularly and stay up-to-date on trending topics in the hospitality industry to join conversations that your customers are interested in. Additionally, consider using analytics tools to track which posts are performing well and identify any areas of improvement. This will help you make informed decisions when it comes to your social media marketing strategy and ensure you are reaching the right audience.
With some strategic marketing efforts and targeted advertising campaigns, small hotels can stand out from the competition and boost their revenue stream over time. You can start growing your revenue tomorrow by taking advantage of these tactics today.
