Digital marketing is one of the most essential tools a business can use to connect with customers. However, it’s crucial to stay up-to-date on the latest trends to be effective. This article will discuss some of the latest digital marketing trends you should apply to your business.
Most of these are the newest search engine optimization (SEO) developments. That is still the backbone of all digital marketing efforts because your business website gets lost in the crowded online space without it. You lose potential customers if your target market cannot find your website.
It is, therefore, crucial to hire a local SEO company that is updated and skilled in all these developments and can apply them to your business effectively. These are the methods your SEO service must use for your company’s digital marketing campaign. Stay ahead of the curve and reap the benefits of a successful online marketing strategy with the help of your reliable SEO service.
Mobile-First Indexing
Google uses the mobile version of your website as the primary version when crawling and indexing your site. Suppose you want to ensure that your website is properly indexed by Google. In that case, you need to ensure that your site is responsive and has a mobile-friendly design. If it doesn’t, you must ensure that your web design service provider updates your website as soon as possible.
According to May 2022 data from Oberlo, 52.79 percent of all website visits in the U.S. are from mobile phones. Globally, 58.26 percent of all website visits were from mobile phones. If your website is not mobile-friendly, you lose out on those visitors.
Local Search Ranking
Google’s Local Pack is the three-pack of local businesses that appear at the top of the search engine results page (SERP) when someone searches for a local business. The goal of every business should be to get their website to appear in the Local Pack.
One way to do that is by optimizing your website for local SEO. That means including your city and state in your title tags, Meta descriptions, H1 tags, and content. You should also claim and optimize your Google My Business listing. Ensure that your NAP (name, address, phone number) is consistent across all directory listings.
The other way to get into the Local Pack is through Google Reviews. Make it easy for customers to leave reviews on your Google My Business listing by responding to all positive and negative reviews.
Featured Snippets
A Featured Snippet is the summary of an answer to a user’s question that appears at the top of the SERP. It is usually a box with the question followed by a brief reply.
Google pulls this information from websites that it deems to be an authoritative source on the topic. To get your website featured in a Featured Snippet, you must ensure that your content is well-researched and well-written. You should also use keyword-rich titles and headings so Google can easily find your content.
Voice Search
With the rise of voice-activated devices like Amazon Echo and Google Home, voice search is rising. Oberlo data shows that 71 percent of consumers use voice search this year instead of typing in their queries. Also, 40.2 percent of Americans are using the features of voice search.
To optimize your website for voice search, you must ensure that your content is well-written and easy to understand. You should also use natural language and long-tail keywords since these are more likely to be used in a conversational tone.
E-A-T Content
Google’s E-A-T algorithm stands for expertise, authority, and trustworthiness. This algorithm assesses the quality of your website’s content to determine how high it should rank in the search results.
To ensure that your content is E-A-T compliant, you need to ensure that it is well-researched and accurate. You should also ensure that your content is written by experts on the topic. Finally, you need to make sure that your website is a reliable source of information by including citations and references.
User Intent
Users who search for something online have a specific goal or intent in mind. For example, when someone searches for “buy shoes,” they are looking to purchase shoes. When someone searches for “shoe store near me,” they are looking for a place to buy shoes.
As a business, it’s essential to understand the user intent behind a search query so you can give the user what they’re looking for. If you don’t, you risk losing that visitor to a competitor who does.
To optimize your website for user intent, you must ensure that your content is relevant and valuable. You should also use keywords and phrases that accurately reflect the user’s intent. Finally, you need to make sure that your website is easy to navigate so the user can easily find what they’re looking for
Update and Boost Your Digital Marketing Campaign with These Trends
Digital marketing is constantly evolving, so it’s crucial to stay up-to-date on the latest trends. Applying the latest trends to your business ensures that your digital marketing campaign is successful. Work with a local SEO company that is skilled in these developments and can help power up your business’s online presence.
