Starting a Business: The Preparatory Steps

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  • Proper preparation is critical to the success of any startup.
  • The main reason startups fail is poor preparation and lack of planning.
  • Essential preparatory steps include securing funding, gathering business licenses, identifying goals, and developing marketing strategies.
  • Different types of businesses require additional licenses, and failure to comply can lead to hefty fines or legal action.
  • Angel investors, venture capitalists, crowdfunding, and private loans are the most common methods for securing funding.

Starting a business takes time, effort, and resources. As exciting as it is to launch a new venture, it is crucial to be adequately prepared. Proper preparation is key to the success of any startup. Statistics show that startups that have done their groundwork before launching have a higher chance of succeeding than those that have not.

According to a study conducted by CB Insights, the main reason why startups fail is due to poor preparation and lack of planning. Another research by Small Business Administration (SBA) reveals that only half of all startups survive beyond the five-year mark, while only a third make it to 10 years.

Therefore, it is evident that entrepreneurs need to be correctly prepared before launching their businesses. Here are some essential preparatory steps that every entrepreneur should take:

Secure Funding

Securing funding for business

One of the most crucial aspects of business preparation is securing funding. Without adequate capital, launching and maintaining a successful startup is impossible. Not having enough funds can lead to missed opportunities, delayed product development, and failure. Here are four ways to secure funding for your startup:

Angel Investors

Angel investors are high-net-worth individuals who invest their own money in startups. They typically provide seed capital in exchange for equity in the company. Angel investors offer much-needed capital, as well as valuable advice and connections.

Venture Capitalists

Venture capitalists (VCs) invest in startups that they believe have high growth potential. They provide large sums of money in exchange for a significant ownership stake in the company. VCs are often more hands-on than angel investors and provide guidance and mentorship to the startup.


Crowdfunding is a relatively new way to raise funds for a startup. It involves seeking small contributions from many people through online platforms such as Kickstarter or Indiegogo. Crowdfunding is an excellent option for startups that need to quickly raise small amounts of money.

Private Loans

Private loans can also be obtained from banks or other financial institutions. Choosing a legal money lender in Singapore that provides flexible repayment terms and low-interest rates is crucial. A private loan can help you get the funds you need to launch your startup quickly and effectively.

Gather Business Licenses

Gathering business licenses is a significant preparatory step when starting a business. There are various reasons why having the required licenses is crucial for business success.

Operating without the required licenses can result in fines or legal action. Different types of businesses require other licenses, and knowing the specific legal requirements that apply to your business is essential. Failure to do so can have severe consequences and cost your business dearly.

Some of the most necessary licenses for businesses in Singapore include the Business Profile, Employment Pass and S Pass, Food Establishment License, and GST Registration.

Identify Goals and Objectives

Having clear goals and objectives is essential for any business. These should be SMART. The idea is they should be specific and measurable, which will be the foundation of your business. However, they must also be attainable, realistic, and time-bound to ensure that growth is a possibility. Having well-defined goals will help you stay focused on the long-term success of your business.

It is equally important to identify your target market. Knowing who your customers are will make it easier for you to create effective marketing strategies and ensure that you reach the right people with the right message.

Another important goal to set is a financial plan. Understanding your expected expenses and income will help you manage your business’s finances more effectively.

Develop Marketing Strategies

Performing marketing strategies

Marketing is one of the most crucial aspects of any successful business. Developing effective marketing strategies can help you reach a larger audience, promote awareness about your products or services, and boost sales.

Some popular marketing strategies include social media campaigns, content marketing, email campaigns, search engine optimization (SEO), influencer marketing, and paid advertising. Knowing which channels best suit you will enable you to create more effective campaigns that generate leads and increase conversions.

Final Thoughts

These are some of the most essential preparatory steps you must take before launching a business. Planning can make all the difference between success and failure. With proper preparation, you can give your startup the best chance of succeeding in the long run.

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